Readership
43% Star Tribune and StarTribune.com (Past week print or online)
33% Star Tribune (Past week print)
28% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They love entertainment:
- 73% have shopped a music/video store in the past 12 months
They thrive on technology:
- 54% spend 10 hours or more on the Internet each week
- 37% more likely than the average metro adult to have purchased consumer electronics online in the past 12 months
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
352
We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.
Mike Lindell
My Pillow