Readership
43% Star Tribune and StarTribune.com (Past week print or online)
33% Star Tribune (Past week print)
28% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They love entertainment:
- 73% have shopped a music/video store in the past 12 months
They thrive on technology:
- 54% spend 10 hours or more on the Internet each week
- 37% more likely than the average metro adult to have purchased consumer electronics online in the past 12 months
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
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![Carly Sutheimer – C&T Siding](https://mediakit.startribunecompany.com/wp-content/uploads/2016/12/ct-siding.png)
We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.