44% Star Tribune and (Past week print or online)

29% Star Tribune (Past week print)

Note: Readership includes eEdition

Attitudes & Behaviors

They crave comparison-shopping

  • Nearly 70% used the internet to research products in the past 30 days
  • 65% used the internet for shopping in the past 30 days

They like to getaway

  • 68% are planning a trip for personal reasons in the next 12 months

They’re connected

  • 35% have a desktop, smartphone and a tablet


Source: Nielsen Scarborough 2016 (RI) Mpls/St. Paul CBSA

Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.

Perry Torgersen Pizza Man

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