Readership
44% Star Tribune and StarTribune.com (Past week print or online)
29% Star Tribune (Past week print)
Note: Readership includes eEdition
Attitudes & Behaviors
They crave comparison-shopping
- Nearly 70% used the internet to research products in the past 30 days
- 65% used the internet for shopping in the past 30 days
They like to getaway
- 68% are planning a trip for personal reasons in the next 12 months
They’re connected
- 35% have a desktop, smartphone and a tablet
Source: Nielsen Scarborough 2016 (RI) Mpls/St. Paul CBSA
Reach this target with these platforms.
380
We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.
Cathy Sutheimer
C&T Siding