Readership
44% Star Tribune and StarTribune.com (Past week print or online)
29% Star Tribune (Past week print)
Note: Readership includes eEdition
Attitudes & Behaviors
They crave comparison-shopping
- Nearly 70% used the internet to research products in the past 30 days
- 65% used the internet for shopping in the past 30 days
They like to getaway
- 68% are planning a trip for personal reasons in the next 12 months
They’re connected
- 35% have a desktop, smartphone and a tablet
Source: Nielsen Scarborough 2016 (RI) Mpls/St. Paul CBSA
Reach this target with these platforms.
384
Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.
Perry Torgersen
Pizza Man