Readership
53% Star Tribune and StarTribune.com (Past week print or online)
42% Star Tribune (Past week print)
33% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They’re educated:
- 86% of white-collar professionals have some college education, a college degree or advanced education Minneapolis/St. Paul ranks 2nd in percentage of professional women out of the top 20 markets (CBSA markets)
They surf and shop the internet:
- 68% of white-collar adults spent $100-$2,500 on Internet purchases in the past 12 months
They’re mobile and plugged in:
- White-collar adults are 17% more likely than the average metro adult to have a smartphone and 19% more likely to have a tablet
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
841
We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.
Cathy Sutheimer
C&T Siding