53% Star Tribune and (Past week print or online)

42% Star Tribune (Past week print)

33% (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They’re educated:

  • 86% of white-collar professionals have some college education, a college degree or advanced education Minneapolis/St. Paul ranks 2nd in percentage of professional women out of the top 20 markets (CBSA markets)

They surf and shop the internet:

  • 68% of white-collar adults spent $100-$2,500 on Internet purchases in the past 12 months

They’re mobile and plugged in:

  • White-collar adults are 17% more likely than the average metro adult to have a smartphone and 19% more likely to have a tablet


Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

Reach this target with these platforms.

Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.

Perry Torgersen Pizza Man

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