Readership
59% Star Tribune and StarTribune.com (Past week print or online)
57% Star Tribune (Past week print)
15% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They invest:
- 60% have bonds, money market funds, mutual funds, stock investments, or other securities or investments
They enjoy the arts:
- 33% attended live theater or an orchestral concert in past 12 months
Their suitcases are packed:
- 62% are planning a vacation in the next 12 months*
- 65% traveled in the Midwest in the past 12 months
Source: Nielsen Scarborough Research Corporation 2016 Mpls/St. Paul CBSA
*Source: Scarborough Custom Study 2016 Mpls; 7-county metro area
Reach this target with these platforms.
864

Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.