59% Star Tribune and (Past week print or online)

57% Star Tribune (Past week print)

15% (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They invest:

  • 60% have bonds, money market funds, mutual funds, stock investments, or other securities or investments

They enjoy the arts:

  • 33% attended live theater or an orchestral concert in past 12 months

Their suitcases are packed:

  • 62% are planning a vacation in the next 12 months*
  • 65% traveled in the Midwest in the past 12 months


Source: Nielsen Scarborough Research Corporation 2016 Mpls/St. Paul CBSA

*Source: Scarborough Custom Study 2016 Mpls; 7-county metro area

Reach this target with these platforms.

Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.

Perry Torgersen Pizza Man

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