Readership
56% Star Tribune and StarTribune.com (Past week print or online)
51% Star Tribune (Past week print)
24% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They Own Second Homes:
- Out of the top 20 largest U.S. markets, the Twin Cities ranks second in the percent of households who own second homes
They Enjoy Creature Comforts:
- Travelers are 19%more likely than the average metro adult to have stayed in an upscale hotel in the past 12 months
- Travelers are 11%more likely than the average metro adult to have taken a cruise in the past 3 years
They Travel Often:
- Travelers are 18%more likely than the average metro adult to have taken 5+ domestic round trip air trips in the past 12 months
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
864
Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.
Perry Torgersen
Pizza Man