Readership
56% Star Tribune and StarTribune.com (Past week print or online)
51% Star Tribune (Past week print)
24% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They Own Second Homes:
- Out of the top 20 largest U.S. markets, the Twin Cities ranks second in the percent of households who own second homes
They Enjoy Creature Comforts:
- Travelers are 19%more likely than the average metro adult to have stayed in an upscale hotel in the past 12 months
- Travelers are 11%more likely than the average metro adult to have taken a cruise in the past 3 years
They Travel Often:
- Travelers are 18%more likely than the average metro adult to have taken 5+ domestic round trip air trips in the past 12 months
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
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We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.
Cathy Sutheimer
C&T Siding