47% Star Tribune and (Past week print or online)

Note: Readership includes eEdition

Attitudes & Behaviors

They’re tech savvy:

  • 99% own a laptop or notebook computer
  • 92% own a smartphone or tablet
  • 49% used the internet for job/employment search in past 30 days
  • 93% are more likely than the average metro adult to have used the internet in the past 30 days to take college courses

They play the market:

  • 41% have bonds, money market funds, mutual funds, stocks or other securities or investments

They travel:

  • 7% are more likely than the average metro adult to have traveled in the continental U.S. in the past 12 months


Source: Neilsen Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.

Cathy Sutheimer C&T Siding

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