47% Star Tribune and (Past week print or online)

Note: Readership includes eEdition

Attitudes & Behaviors

They’re tech savvy:

  • 99% own a laptop or notebook computer
  • 92% own a smartphone or tablet
  • 49% used the internet for job/employment search in past 30 days
  • 93% are more likely than the average metro adult to have used the internet in the past 30 days to take college courses

They play the market:

  • 41% have bonds, money market funds, mutual funds, stocks or other securities or investments

They travel:

  • 7% are more likely than the average metro adult to have traveled in the continental U.S. in the past 12 months


Source: Neilsen Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.

Perry Torgersen Pizza Man

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