Readership
47% Star Tribune and StarTribune.com (Past week print or online)
Note: Readership includes eEdition
Attitudes & Behaviors
They’re tech savvy:
- 99% own a laptop or notebook computer
- 92% own a smartphone or tablet
- 49% used the internet for job/employment search in past 30 days
- 93% are more likely than the average metro adult to have used the internet in the past 30 days to take college courses
They play the market:
- 41% have bonds, money market funds, mutual funds, stocks or other securities or investments
They travel:
- 7% are more likely than the average metro adult to have traveled in the continental U.S. in the past 12 months
Source: Neilsen Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
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We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.