Readership
47% Star Tribune and StarTribune.com (Past week print or online)
Note: Readership includes eEdition
Attitudes & Behaviors
They’re tech savvy:
- 99% own a laptop or notebook computer
- 92% own a smartphone or tablet
- 49% used the internet for job/employment search in past 30 days
- 93% are more likely than the average metro adult to have used the internet in the past 30 days to take college courses
They play the market:
- 41% have bonds, money market funds, mutual funds, stocks or other securities or investments
They travel:
- 7% are more likely than the average metro adult to have traveled in the continental U.S. in the past 12 months
Source: Neilsen Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
841
We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.
Cathy Sutheimer
C&T Siding