Custom solutions to reach your target.
Star Tribune reaches more consumers than any other Minnesota brand. Period.
Starting with our flagship newspaper, our broad portfolio of print publications offers solutions to reach any audience.
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Digital
Reach more customers, and engage them with interactive content using our innovative and market-leading digital products.
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Creative Solutions
Looking for something more? Let's work together to develop a marketing program tailored to meet your business goals.
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Advantage Digital Services
Interested in taking your digital reach further? Our platform lets you reach any target in any market.
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Upcoming Opportunities
More opportunities coming soon!
What challenge can we help with?
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I need to increase my sales
I need to increase my sales
A potent combination of offline and online media, supported by data analysis, will find new customers wherever they are.
With a package that might look like this:
- Digital display advertising targeting your best prospects
- Preprinted newspaper inserts in key ZIP codes
- Search Engine Marketing to capture purchase intenders
Get help putting together a package just for you
Get Started -
I need to increase my site traffic
I need to increase my site traffic
It all start with identifying your best audience segments—and then targeting lookalikes wherever they are online.
With a package that might look like this:
- Our Audience Analytics Tag on your site to ID your best segments
- Display ads on StarTribune.com and other sites targeting your best prospects
- Search Engine Marketing to capture shopper at the moment of intent
Get help putting together a package just for you
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I need to target millennials
I need to target millennials
We’ll work together to further define “millennials,” whether they’re recent college grads, young professionals, homeowners or new parents.
With a package that might look like this:
- Sophisticated digital targeting based on behavioral and lifestyle attributes
- Email campaigns focused on the right audience segment
- Content marketing via our Social Recall platform
Get help putting together a package just for you
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I want to do some email marketing
I want to do some email marketing
We’ll start by understanding who your target audience is and developing the right strategy to reach them.
With a package that might look like this:
- Our Audience Analytics Tag on your site to ID your best segments
- Developing the right offer to encourage signups and grow your own email database
- Targeted push e-mails using our universe of 3 million metro-area consumers
Get help putting together a package just for you
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I want to improve my SEM results
I want to improve my SEM results
Through Star Tribune’s Advantage Audience Platform, our expert local team can develop a full funnel strategy.
With a package that might look like this:
- Creative testing to zero in on the wording and offers that convert best
- Conversion optimization to be sure you’re getting the most clicks for your money
- Custom landing page creation and testing to further optimization conversions
Get help putting together a package just for you
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I want to promote an event
I want to promote an event
Once we know your target audience well develop a media plan to move tickets and drive attendance.
With a package that might look like this:
- Print and online advertising in Star Tribune and City Pages
- High-impact digital ads across all our digital properties
- Targeted email to our database of 3 million metro-area consumers
Get help putting together a package just for you
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I need to find my target audience
I need to find my target audience
Use our extensive data and research resources to identify and understand your core audience.
With a package that might look like this:
- Demographic and geographic analysis to ID your core customer segments—and segments with potential
- Our Audience Analytics Tag on your site to further understand who’s showing interest- Ongoing analysis and reporting to understand which tactics are moving the needle
Get help putting together a package just for you
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I want to run a print ad
I want to run a print ad
With 1.3 million weekly readers, no one reaches more Minnesota consumers. Whether you want to elevate your brand or promote a sale this weekend, we’ll help you get the word out.
With a package that might look like this:
- High-impact units like front-page strip ads and full-page color
- Premium positions in Star Tribune Magazine
- Print-and-deliver inserts focused on your target geographies
Get help putting together a package just for you
Get Started -
I need to hire employees
I need to hire employees
Using our jobs boards and digital reach, we can immediately create a pool of strong candidates.
With a package that might look like this:
- Promotion on 100s of recruiting sites such as Glassdoor and Indeed
- Targeted advertising across all our digital properties
- Featured ads in our Top Jobs listings
Get help putting together a package just for you
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I need to attract top tech talent
I need to attract top tech talent
Using our print and digital channels, we can help burnish your employer brand and get you top of mind with candidates.
With a package that might look like this:
- Digitally retargeting candidates who visit your own jobs site
- Search Engine Recruiting that puts you top of mind with job-seekers
- High-impact print advertising that raises your visibility market-wide
Get help putting together a package just for you
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I need hire seasonal employees
I need hire seasonal employees
We’ll use our mass reach vehicles and recruiting tools to quickly build you a pool of strong candidates.
With a package that might look like this:
- Promotion on 100s of recruiting sites such as Glassdoor and Indeed
- Print advertising in Star Tribune and City Pages
- High-impact digital ads across all our online properties
Get help putting together a package just for you
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I need to increase my store traffic
I need to increase my store traffic
Whether you’re a mass-market retailer or a single-location boutique, we’ll develop a strategy that gets people through the door.
With a package that might look like this:
- Pre-printed inserts distributed in your primary trade areas
- Geotargted digital display ads on StarTribune.com and other sites
- Email targeting the right segments in our database of 3 million metro consumers
Get help putting together a package just for you
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I want to promote a seasonal sale
I want to promote a seasonal sale
We’ll develop a strategy to connect you with the right audience and drive them to take action on your offer.
With a package that might look like this:
- A budget-friendly schedule of print advertising in Star Tribune
- Email offers targeting the right segments in our database of 3 million metro shoppers
- Advertising in our most widely read seasonal publications, like the State Fair Guide, the Summer Fun Guide and Star Tribune Magazine
Get help putting together a package just for you
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I need to improve my advertising ROI
I need to improve my advertising ROI
We’ll start by understanding who your target audience is and how they’re responding to your message.
With a package that might look like this:
- We’ll analyze your own customer data to ID the best-performing segments and segments with more potential
- Our digital optimization team will analyze and report on your advertising effectiveness over time
- Our research team will test advertising awareness and recall on your print program
Get help putting together a package just for you
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I need to capture market share from my competitors
I need to capture market share from my competitors
Capture market share with a frequency-based approach to both digital and print campaigns.
With a package that might look like this:
- A print advertising schedule thoughtfully timed around market conditions and seasonality
- Retargeting tactics that increase repeat visits
- Participation in our Golden Gavel bidding event, which drives awareness and excitement for your products
Get help putting together a package just for you
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I want to do some online advertising
I want to do some online advertising
We’ll start by understanding who your target audience is and developing a strategy to reach them.
With a package that might look like this:
- Our Audience Analytics Tag on your site to further understand who’s showing interest
- Digital display ads on StarTribune.com and other sites targeting your best prospects
- Campaign optimization to be sure you’re getting the most for your investment
Get help putting together a package just for you
Get Started -
I want to do some mobile advertising
I want to do some mobile advertising
The StarTribune.com mobile platform continues to grow with a 56% YOY increase on monthly unique visitors. We’ll raise your visibility with our fastest-growing audience.
With a package that might look like this:
- Mobile display campaigns on StarTribune.com and CityPages.com- Targeting emails and geo-fencing to capture customers close by
- The our latest high-impact creative units
Get help putting together a package just for you
Get Started
My Pillow Testimonial
We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.