Star Tribune Audience Analytics Tag (STAAT)

Make your website the most powerful selling tool possible.

What is STAAT? It’s a website-based audience pixel that acts as a consistent identifier across devices. With this handy tool, you can leverage the data and insights it provides into helping you more effectively create, optimize and grow high-impact digital marketing campaigns. Put it to work for your website today and get ready to take your marketing to the next level.

Gain crucial insight on your customers — who they are and how they interact with your website.

  • Collect audience data from site traffic
  • Identify custom audience segments
  • Analyze monthly traffic trends
  • Measure audience engagement
  • Optimize targeting and improve ad yield for fewer wasted advertising dollars

Our tag, as provided to you via download, does not collect personally identifiable information about your customers, such as name, email address or credit card information.

Use STAAT insights to extend your reach on and beyond

  • Target “lookalike” audience segments
  • Tap into Advantage Audience platform’s massive first-party data pool of unique visitors
  • Layer on ad retargeting to increase frequency and stay top of mind
  • Increase the value of run-of-network inventory by serving more valuable premium ads

Here’s an example of what your reports might look like.

Start using STAAT today. It’s fast, easy and completely FREE.


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STAAT Tag Code:

<script type="text/javascript">
var utag_data = {
sizmek_activity_id : "", //
sizmek_tag_id : "", // Sizmek Tag ID (TID)
page_name : "", // Contains a user-friendly name for the page.
page_section : "", // Contains a user-friendly page section, e.g. 'configuration section'.
page_category : "", // Contains a user-friendly page category, e.g. 'appliance page'.
page_subcategory : "", // Contains a user-friendly page subcategory, e.g. 'refrigerator page'.
page_type : "", // Contains a user-friendly page type, e.g. 'cart page'.
search_term : "", // Contains the search term or query submitted by a visitor.
search_results : "", // Contains the number of results returned with a search query.
search_type : "", // Contains the type of search conducted by the visitor.
parent_title : "", // Title of parent window
parent_domain : "", // Domain of parent window
parent_pathname : "", // Pathname of parent window
parent_url : "", // URL of parent window
parent_referrer : "", // Referrer of parent window
sizmek_cn : "", // Sizmek CN
sizmek_tag_type : "", // Sizmek Tag Type
sizmek_tval : "", // Sizmek TVAL
doubleclick_id : "", // Doubleclick Type
doubleclick_type : "", //
doubleclick_category : "", //
google_tracking_id : "", //
google_tracker_name : "" // Google Tracker Name
<!-- Loading script asynchronously -->
<script type="text/javascript">
(function(a,b,c,d){ a='//'; b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true; a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a); })();

Implementation Instructions

1. The STAAT tag should be placed immediately after the opening <body> tag in your site's source code.

2. It should be placed on every page of your website, including mobile and desktop environments.

3. No additional values or code are needed. Paste exactly as the tag is formatted above.

Click the following for WordPress, Wix, Drupal, or Google Tag Manager implementations. For any questions please contact