51% Star Tribune and (Past week print or online)

45% Star Tribune (Past week print)

21% (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

The hometown teams fuel their passion:

  • The Twin Cities supports 6 pro teams and Big Ten college sports
  • There are more colleges and universities in Minneapolis/St. Paul than any other metro area outside of Boston
  • Sports and Rec Fans are 14% more likely than average metro adult to have purchased sporting event tickets online in the past 12 months

They love outdoor activities:

  • Among 20 largest U.S. markets, the area is first in golfing, fishing, biking, hunting, riding personal watercraft, hiking/backpacking, cross-country skiing, down-hill skiing and snow-boarding.


Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

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