Readership
51% Star Tribune and StarTribune.com (Past week print or online)
45% Star Tribune (Past week print)
21% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
The hometown teams fuel their passion:
- The Twin Cities supports 6 pro teams and Big Ten college sports
- There are more colleges and universities in Minneapolis/St. Paul than any other metro area outside of Boston
- Sports and Rec Fans are 14% more likely than average metro adult to have purchased sporting event tickets online in the past 12 months
They love outdoor activities:
- Among 20 largest U.S. markets, the area is first in golfing, fishing, biking, hunting, riding personal watercraft, hiking/backpacking, cross-country skiing, down-hill skiing and snow-boarding.
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
394
We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.