Insight Gathering
We help customers build and manage proprietary audience sets around their digital user traffic through our Publisher Data Management Platform — the same platform we use to gain insights into the 8 million unique visitors go to StarTribune.com each month. We use this data along with other available inputs to build a pool of targetable customer segments, and use these insights to drive performance across all media tactics.
- Core audience KPIs
- Engagement optimization
- Online & offline measurement
You get a unified view into customer activity and data from organic and paid digital engagements. Our platform is customized to support each customer’s specific needs, and each customer is assigned a dedicated analytics team.