Star Tribune 150th Anniversary

Readership

51% Star Tribune and StarTribune.com (Past week print or online)

45% Star Tribune (Past week print)

21% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

The hometown teams fuel their passion:

  • The Twin Cities supports 6 pro teams and Big Ten college sports
  • There are more colleges and universities in Minneapolis/St. Paul than any other metro area outside of Boston
  • Sports and Rec Fans are 14% more likely than average metro adult to have purchased sporting event tickets online in the past 12 months

They love outdoor activities:

  • Among 20 largest U.S. markets, the area is first in golfing, fishing, biking, hunting, riding personal watercraft, hiking/backpacking, cross-country skiing, down-hill skiing and snow-boarding.

 

Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

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Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.

Perry Torgersen Pizza Man

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