51% Star Tribune and (Past week print or online)

45% Star Tribune (Past week print)

21% (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

The hometown teams fuel their passion:

  • The Twin Cities supports 6 pro teams and Big Ten college sports
  • There are more colleges and universities in Minneapolis/St. Paul than any other metro area outside of Boston
  • Sports and Rec Fans are 14% more likely than average metro adult to have purchased sporting event tickets online in the past 12 months

They love outdoor activities:

  • Among 20 largest U.S. markets, the area is first in golfing, fishing, biking, hunting, riding personal watercraft, hiking/backpacking, cross-country skiing, down-hill skiing and snow-boarding.


Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

Reach this target with these platforms.

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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