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Recreation and Entertainment

More than 2 million metro adults dined at a sit-down restaurant in the past month and nearly $5 billion is spent on eating and drinking each year. This trend-seeking, taste-conscious audience has an appetite for excitement and the resources to satisfy it. The region is 2nd only to New York for theater seats per capita. And, whether watching or playing, Minneapolis/St. Paul metro adults love their sports. The lucrative Sports & Rec audience is 52% men and 48% women with a median household income of $73k.

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Readership

51% Star Tribune and StarTribune.com (Past week print or online)

45% Star Tribune (Past week print)

21% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

The hometown teams fuel their passion:

  • The Twin Cities supports 6 pro teams and Big Ten college sports
  • There are more colleges and universities in Minneapolis/St. Paul than any other metro area outside of Boston
  • Sports and Rec Fans are 14% more likely than average metro adult to have purchased sporting event tickets online in the past 12 months

They love outdoor activities:

  • Among 20 largest U.S. markets, the area is first in golfing, fishing, biking, hunting, riding personal watercraft, hiking/backpacking, cross-country skiing, down-hill skiing and snow-boarding.

 

Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

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