44% Star Tribune and (Past week print or online)

29% Star Tribune (Past week print)

Note: Readership includes eEdition

Attitudes & Behaviors

They crave comparison-shopping

  • Nearly 70% used the internet to research products in the past 30 days
  • 65% used the internet for shopping in the past 30 days

They like to getaway

  • 68% are planning a trip for personal reasons in the next 12 months

They’re connected

  • 35% have a desktop, smartphone and a tablet


Source: Nielsen Scarborough 2016 (RI) Mpls/St. Paul CBSA

We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.

Cathy Sutheimer C&T Siding

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