44% Star Tribune and (Past week print or online)

29% Star Tribune (Past week print)

Note: Readership includes eEdition

Attitudes & Behaviors

They crave comparison-shopping

  • Nearly 70% used the internet to research products in the past 30 days
  • 65% used the internet for shopping in the past 30 days

They like to getaway

  • 68% are planning a trip for personal reasons in the next 12 months

They’re connected

  • 35% have a desktop, smartphone and a tablet


Source: Nielsen Scarborough 2016 (RI) Mpls/St. Paul CBSA

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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