We help customers build and manage proprietary audience sets around their digital user traffic through our Publisher Data Management Platform — the same platform we use to gain insights into the 8 million unique visitors go to StarTribune.com each month. We use this data along with other available inputs to build a pool of targetable customer segments, and use these insights to drive performance across all media tactics.
- Core audience KPIs
- Engagement optimization
- Online & offline measurement
You get a unified view into customer activity and data from organic and paid digital engagements. Our platform is customized to support each customer’s specific needs, and each customer is assigned a dedicated analytics team.
Use this platform to reach these targets.
Reach 1.2 million male and female white-collar professionals.More Info
Reach nearly 800,000 adults with household incomes over $100,000.More Info
Reach over 660,000 tech-savvy, educated young adults.More Info
Recreation and Entertainment
Reach more than 2 million adults that love dining out, theater and sports.More Info
Reach more than 900,000 adults age 55 or older.More Info
Reach 440,000 adults who plan to look for a new job in the next 12 months.More Info
Reach 577,000 adults who love getaways, and have the means to take advantage of special offers.More Info
Reach the entire market with a saturation strategy covering every target group.More Info