Star Tribune 150th Anniversary

Insight Gathering

We help customers build and manage proprietary audience sets around their digital user traffic through our Publisher Data Management Platform — the same platform we use to gain insights into the 8 million unique visitors go to StarTribune.com each month.  We use this data along with other available inputs to build a pool of targetable customer segments, and use these insights to drive performance across all media tactics.

  • Core audience KPIs
  • Engagement optimization
  • Online & offline measurement

You get a unified view into customer activity and data from organic and paid digital engagements.  Our platform is customized to support each customer’s specific needs, and each customer is assigned a dedicated analytics team.

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