56% Star Tribune and (Past week print or online)

51% Star Tribune (Past week print)

24% (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They Own Second Homes:

  • Out of the top 20 largest U.S. markets, the Twin Cities ranks second in the percent of households who own second homes

They Enjoy Creature Comforts:

  • Travelers are 19%more likely than the average metro adult to have stayed in an upscale hotel in the past 12 months
  • Travelers are 11%more likely than the average metro adult to have taken a cruise in the past 3 years

They Travel Often:

  • Travelers are 18%more likely than the average metro adult to have taken 5+ domestic round trip air trips in the past 12 months


Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

Reach this target with these platforms.

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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