Star Tribune 150th Anniversary

Readership

56% Star Tribune and StarTribune.com (Past week print or online)

51% Star Tribune (Past week print)

24% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They Own Second Homes:

  • Out of the top 20 largest U.S. markets, the Twin Cities ranks second in the percent of households who own second homes

They Enjoy Creature Comforts:

  • Travelers are 19%more likely than the average metro adult to have stayed in an upscale hotel in the past 12 months
  • Travelers are 11%more likely than the average metro adult to have taken a cruise in the past 3 years

They Travel Often:

  • Travelers are 18%more likely than the average metro adult to have taken 5+ domestic round trip air trips in the past 12 months

 

Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

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We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.

Cathy Sutheimer C&T Siding

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