Star Tribune 150th Anniversary

Readership

59% Star Tribune and StarTribune.com (Past week print or online)

57% Star Tribune (Past week print)

15% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They invest:

  • 60% have bonds, money market funds, mutual funds, stock investments, or other securities or investments

They enjoy the arts:

  • 33% attended live theater or an orchestral concert in past 12 months

Their suitcases are packed:

  • 62% are planning a vacation in the next 12 months*
  • 65% traveled in the Midwest in the past 12 months

 

Source: Nielsen Scarborough Research Corporation 2016 Mpls/St. Paul CBSA

*Source: Scarborough Custom Study 2016 Mpls; 7-county metro area

Reach this target with these platforms.

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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