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Seniors

The Minneapolis/St. Paul metro is home to more than 900,000 adults age 55 or older. More than one-third (33.4%) of the market, this audience is 24% more likely than metro adults to have a second home and 15% less likely to have a home worth $350K+. Over 60% have shopped for items online in the last year. More than 64% attended college or received advanced education.

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Readership

59% Star Tribune and StarTribune.com (Past week print or online)

57% Star Tribune (Past week print)

15% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They invest:

  • 60% have bonds, money market funds, mutual funds, stock investments, or other securities or investments

They enjoy the arts:

  • 33% attended live theater or an orchestral concert in past 12 months

Their suitcases are packed:

  • 62% are planning a vacation in the next 12 months*
  • 65% traveled in the Midwest in the past 12 months

 

Source: Nielsen Scarborough Research Corporation 2016 Mpls/St. Paul CBSA

*Source: Scarborough Custom Study 2016 Mpls; 7-county metro area

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Star Tribune works very well for our clientele. Our customers are reading the paper and looking for advertisements and coupons. And these are repeat buyers. Star Tribune is helping us add loyal customers who keep coming back.

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