Star Tribune 150th Anniversary

Readership

59% Star Tribune and StarTribune.com (Past week print or online)

57% Star Tribune (Past week print)

15% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They invest:

  • 60% have bonds, money market funds, mutual funds, stock investments, or other securities or investments

They enjoy the arts:

  • 33% attended live theater or an orchestral concert in past 12 months

Their suitcases are packed:

  • 62% are planning a vacation in the next 12 months*
  • 65% traveled in the Midwest in the past 12 months

 

Source: Nielsen Scarborough Research Corporation 2016 Mpls/St. Paul CBSA

*Source: Scarborough Custom Study 2016 Mpls; 7-county metro area

Reach this target with these platforms.

We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.

Cathy Sutheimer C&T Siding

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