Attitudes & Behaviors

They’re connected:

  • 45% have a desktop, smartphone and tablet

They do their homework on purchases:

  • 68% used the internet to research products or services in the past 30 days

They already own:

  • 56% are homeowners


Source: Neilsen Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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