80% of preprint recipients take action
50% visit advertisers stores
Note: Readership includes eEdition
Attitudes & Behaviors
Be everywhere you need to be.
- Build brand awareness and customer engagement by flooding the market with your message. Through saturation advertising, you make an impact with increased coverage and frequency at key times.
- Targeted inserts, special sections, circulars and more, we have print tactics that make big impressions.
- You can’t miss. Star Tribune, Twin Cities Values and StribExpress reach 1.3 million adults every week.
- Make local connections all day in every way your audience uses digital: mobile, display ads, video and email.
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
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We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.