47% Star Tribune and (Past week print or online)

Note: Readership includes eEdition

Attitudes & Behaviors

They’re tech savvy:

  • 99% own a laptop or notebook computer
  • 92% own a smartphone or tablet
  • 49% used the internet for job/employment search in past 30 days
  • 93% are more likely than the average metro adult to have used the internet in the past 30 days to take college courses

They play the market:

  • 41% have bonds, money market funds, mutual funds, stocks or other securities or investments

They travel:

  • 7% are more likely than the average metro adult to have traveled in the continental U.S. in the past 12 months


Source: Neilsen Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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