Star Tribune 150th Anniversary

Readership

53% Star Tribune and StarTribune.com (Past week print or online)

47% Star Tribune (Past week print)

27% StarTribune.com (Past 30 days)

Note: Readership includes eEdition

Attitudes & Behaviors

They’re well-traveled:

  • 53% more likely than the average metro adult to have purchased airline tickets online in the past 12 months

They’re well-educated:

  • 50% have a college degree or advanced education
  • 79% have some college or advanced education

They’re on top of technology:

  • 23% more likely than the average metro adult to spend 20 hours+ online in the past week
  • 63% more likely than the average metro adult to have purchased consumer electronics online in the past 12 months

 

Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA

Reach this target with these platforms.

We run ads in 50-100 papers across the country. Star Tribune is always in the top five and has been our No. 1 performer for the last six weeks. We track our ads with codes, so I know we’re generating a 2-3x ROI with Star Tribune ads. Our State Fair ad was over-the-top, the best response we’ve ever had for an ad. Our booth was mobbed, and we had an increase of 25-33% in sales – directly attributable to our State Fair ad.

Mike Lindell My Pillow

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