Readership
53% Star Tribune and StarTribune.com (Past week print or online)
47% Star Tribune (Past week print)
27% StarTribune.com (Past 30 days)
Note: Readership includes eEdition
Attitudes & Behaviors
They’re well-traveled:
- 53% more likely than the average metro adult to have purchased airline tickets online in the past 12 months
They’re well-educated:
- 50% have a college degree or advanced education
- 79% have some college or advanced education
They’re on top of technology:
- 23% more likely than the average metro adult to spend 20 hours+ online in the past week
- 63% more likely than the average metro adult to have purchased consumer electronics online in the past 12 months
Source: Scarborough Research Corporation 2016 Mpls./St. Paul CBSA
Reach this target with these platforms.
374
We’ve been using Star Tribune for two years. Call volumes have doubled, if not tripled from online advertising. The State Fair Guide generated lots of calls – and jobs. Print ads are driving new business. We love that Star Tribune gives us so many options that work for our business.
Cathy Sutheimer
C&T Siding