Star Tribune 150th Anniversary

Star Tribune Audience Analytics Tag (STAAT)

Make your website the most powerful selling tool possible.

What is STAAT? It’s a website-based audience pixel that acts as a consistent identifier across devices. With this handy tool, you can leverage the data and insights it provides into helping you more effectively create, optimize and grow high-impact digital marketing campaigns. Put it to work for your website today and get ready to take your marketing to the next level.

Gain crucial insight on your customers — who they are and how they interact with your website.

  • Collect audience data from site traffic
  • Identify custom audience segments
  • Analyze monthly traffic trends
  • Measure audience engagement
  • Optimize targeting and improve ad yield for fewer wasted advertising dollars

Our tag, as provided to you via download, does not collect personally identifiable information about your customers, such as name, email address or credit card information.

Use STAAT insights to extend your reach on StarTribune.com and beyond

  • Target “lookalike” audience segments
  • Tap into Advantage Audience platform’s massive first-party data pool of unique visitors
  • Layer on ad retargeting to increase frequency and stay top of mind
  • Increase the value of run-of-network inventory by serving more valuable premium ads

Here’s an example of what your reports might look like.

Start using STAAT today. It’s fast, easy and completely FREE.

COMPLETE THE FOLLOWING INFORMATION TO DOWNLOAD

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STAAT Tag Code:

<script type="text/javascript"src="//nexus.ensighten.com/startribune/AdvantageServices/Bootstrap.js"></script>

Implementation Instructions

1. The STAAT needs to be implemented in the header section of the site.

a. The tag will not function properly if it is embedded in the body.

2. It needs to be added to all pages.

a. Failing to do so will result in an inability to capture potentially necessary campaign data.

3. The tag needs to be implemented as is. If the tag is altered when it goes up on the site, it could potentially malfunction and/or result in site loading issues. Some sites have js overrides that can alter tags on a page.

a. I.E. One example of this could be adding a http protocol.

b. Correct Tag:

<script type="text/javascript"src="//nexus.ensighten.com/startribune/AdvantageServices/Bootstrap.js"></script>

c. Incorrect Tag:

<script type="text/javascript"src="http//nexus.ensighten.com/startribune/AdvantageServices/Bootstrap.js"></script>

Questions? Contact STAATrequest@startribune.com